I teamed up with an old art director to work on this one of a kind project. We were tasked with creating a book for DC Shoes’ 20th Anniversary while working with photographer & photo curator, Mike Blabac. I got to design the cover and packaging for the book as well as created page layouts and typography for the copy. What makes this book unique is the use of multiple papers and print finishes throughout. It was a designer’s dream to play with different colored and textured papers, spot UV, metallic inks, and foils, all within one project.

Nike Basketball wanted to gift Lebron his (at the time) new “Lebron Soldier XI” with a special motivation for his playoff match against the Golden State Warriors. Nike reached out to all the schools that lebron donates gear and money to for encouragement from all the student athletes. With all of the hand written notes, we created a unique experience that draws inspiration from a high school art project. It took a team effort to develop multiple aspects of the experience for Lebron that included a zine with all the messages, pins, pencils, and stickers. My primary focus was developing the form and functionality of the packaging as well as collaging all the student messages around the box.

As champions of the 2021 Call of Duty League season, we honored the players of Atlanta Faze by showcasing them inside the game. The ask was to create championship banners to be hung inside Call of Duty Warzone depicting each person. Set on a fictional island in the Pacific during WWI, the imagery had to convey art from the 1910’s with a tropical feel. I referenced art, advertisements, and typography from that era to stylize the player portraits and illustrations to fit in that environment. Stop by the area, Resort, to see these banners in-game.

Each year, SCUF Gaming and the Call of Duty League announces their roster for the Team of the Year, players voted as the best from the season. We developed a tracksuit kit to be gifted to each player who is voted in. I designed a primary graphic to be shown on the front chest and back. A secondary graphic was also developed for smaller placements on the apparel.

The CDL All-Star Pro Skills Tournament is a fun skills challenge for the players in the league. I had to design a logo to reflect the event for our marketing platforms. Unlike other pro sports, esports is completely digital, happening through a monitor. I chose to use a star to symbolize the All-Star event while adding a glitch effect to symbolize the digital side of the sport.

For the Overwatch League Grand Finals, we designed a luggage and sneakers to be gifted to the champions. We first designed a custom Rimowa luggage with seasonal branding on one side and the winner’s branding on the other. We also partnered with sneaker designer, Alexander John, to create custom Air Force Ones for each team member. We were tasked with creating a shoebox that represented the league as well as the winners by using seasonal imagery and individual player names.

Redesigning NBA team logos has always been something I’ve wanted to do as fan of basketball. I wanted to create meaningful designs for each team and city. My goal was to draw inspiration by the team’s history as well as the culture surrounding the city. This is an ongoing project that I look forward to completing for the entire league.

As a creative, I had to honor Kobe Bryant the only way I knew how. I originally did this to share with friends and fans and thought that would be it. I received so much love and support for the design that I made it into a shirt for people to wear and cherish. I sold over 300 shirts and with the help of everyone, raised almost $3000 to be donated to mambaonthree.org

Various graphics I’ve done throughout the years.

For John John Florence’s World Title, I created a logo based off the 2 from his signature 12 logo. A capsule was then created based around John John and his love for The Life Aquatic With Steve Zissou.

Trestles is a famous surf spot in California known for surfers hiking down a trail and crossing the railroad tracks to get to the beach. Working with the WSL, I designed a logo that combined inspiration from the location and Hurley’s resident printmaking artist, Craig R. Stecyk III. The horizontal bars crossing through the logo represent the iconic train tracks.

We worked with John John Florence to create a little book to bring fans into his world. The book was styled to reflect the standard Field Guide books with notes about everything from surfing to sailing to catching lobster.

Kelly Slater developed his own man-made wave pool in the middle of California called the Surf Ranch. With the first ever tour event being held on an artificial wave, we worked with the WSL on branding this new and unique competition. I created custom typography when developing the logo and added textures to mimic printmaking, an ode to Hurley’s foundation.

Pendleton has a National Park collection utilizing park specific patterns with some even dating back to the early 1900’s. I wanted to direct this campaign to draw inspiration from early trading posts where travelers would come to exchange for goods needed to continue their journey. Inspired by Hurley’s printmaking and mosaics, I created little postcard sized prints that came together to make the emblem of each national park to tie it back to the brand.

The challenge was to tell a story combining the WSL (World Surf League) and the World Cup. In both sports, athletes have their own lockers, so I worked with the team to create a space for each country. Unfortunately, the USMNT did not qualify for the World Cup. So Instead of getting ready for the pitch, they’re getting ready for the beach by trading out their soccer balls and cleats for sandals and surfboards.

Skullcandy went through a phase where their packaging was heavily influenced by Apple, plain and white. The challenge was to make these packages stand out from their competitors on shelf. Working with the Art Director, I updated the visual of the packages with bolder uses of color and logo placement. The lower and middle tier products utilized “loud” graphics while the premium tiered products remained cleaner, relying on the color and logo.

I had the opportunity to rebrand the Hurley wetsuits. The new suits are developed with data driven technology to keep surfers warm. The logo represents the concept of taking away unnecessary bulk while staying functional, like how the wetsuits are designed. To launch the new logo, I worked on multiple assets that revolved around the wetsuit line. I worked with the wetsuit innovation team to develop packaging for wetsuit accessories. I also helped direct the in-studio photoshoot to create assets to live in digital and print outlets. A booklet was designed to accompany the wetsuits in retail to help consumers learn and make informed decisions.

For this collection, we wanted to highlight the pattern without making the photo looking cluttered. I directed the art by using different scaled prints and frosted plexiglass to create a way for the product and model to stand out while still interacting with the pattern.

Photo Credit: Derek Bahn

For this collection, we wanted to bring the jungle into the studio. Instead of bright and colorful, we wanted to bring a lot of attitude and reflect the same inspiration for the clothes. I worked with the photographer to put together a set that utilized real plants and dramatic lighting to accomplish the look.

Photo Credit: Derek Bahn

The collection itself is inspired by Balinese art and mythical creatures from Indonesia. My inspiration for this concept draws from the temples set inside lush green forests. The temples have a beautiful juxtaposition between stone and plant life. We took that inspiration and created our own dappled lighting effect, mimicking sunlight shining through trees.

Photo Credit: Derek Bahn

Here are some of my illustrations that I have done recently.